PPC Apprentice

About

We are looking for a hands-on PPC Apprentice who has already worked inside Google Ads and Meta Ads, not someone who only knows the theory. The person should understand how each platform works, be comfortable setting up and managing campaigns, read performance data confidently, and make sensible optimisation decisions. This role sits within Product & Growth Systems, where paid acquisition is treated as a measurable growth system: clear objectives, clean tracking, structured experiments and learning from results.

Key Responsibilities

• Plan, build, launch and manage campaigns across Google Ads and Meta Ads, based on agreed business goals and budgets.
• Work with campaign structures, objectives, audiences, keywords, placements, ad groups/ad sets, creatives, bidding and budgets.
• For Google Ads, understand Search campaigns and keyword intent; work with match types, search terms, negative keywords, ad assets, bidding strategies and conversion goals. Exposure to Performance Max, Display, YouTube or Shopping is useful where relevant.
• For Meta Ads, understand campaign objectives, campaign/ad set/ad structure, audience strategy, placements, creative testing, Pixel and Conversions API concepts, and learning-phase implications.
• Write or refine ad copy and coordinate with design/content teammates on creative variations, hooks, formats and landing-page alignment.
• Monitor core metrics such as spend, impressions, reach, CTR, CPC, CPM, conversions, CVR, CPA/CPL and ROAS where applicable, and explain what is driving changes.
• Check campaign setup before launch, including links, UTMs, conversion actions, budgets, targeting, placements and naming conventions.
• Review performance regularly, identify issues and opportunities, and recommend or implement changes based on evidence rather than guesswork.
• Run structured tests across keywords, audiences, creatives, landing pages, bids or campaign settings; document the hypothesis, result and next action.
• Prepare clear weekly performance updates covering results, learnings, risks, budget pacing and recommended next steps.
• Coordinate with the team on landing pages, forms, analytics and lead-quality feedback so optimisation is not limited to clicks alone.
• Follow platform policies, privacy requirements and responsible advertising practices; flag disapprovals, tracking gaps, unusual spend or account issues quickly.

Requirements

• Has personally set up, launched or actively managed campaigns in both Google Ads and Meta Ads. Observing campaigns or completing courses alone is not enough.
• Can explain the campaign objective, structure, budget, targeting/keywords, optimisation decisions and outcomes of at least one campaign they worked on.
• Understands the difference between platform metrics and business outcomes; does not treat clicks, reach or CTR as success by themselves.
• Has practical working knowledge of conversion tracking and measurement, including Google Ads conversion actions, GA4 basics, Meta Pixel basics and UTM parameters.
• Can use spreadsheets to organise data, compare date ranges, calculate basic rates and build a simple performance report.
• Can communicate clearly, ask sensible questions, work carefully with budgets and keep campaign notes organised.
• Is curious and analytical, and willing to investigate why performance changed instead of making random edits.

Nice to Have

• Google Ads and/or Meta Blueprint certifications (useful evidence, but not a substitute for hands-on work).
• Experience with lead-generation campaigns, landing pages, CRM handoff and lead-quality feedback.
• Working knowledge of GA4, Google Tag Manager, Looker Studio, Meta Events Manager and basic attribution limitations.
• Experience with A/B testing, creative testing, remarketing, audience exclusions and budget pacing.
• Basic understanding of funnel metrics, landing-page conversion rates and how to communicate performance to non-marketers.

What Success Looks Like

• Campaigns are set up accurately, launched on time and aligned with the agreed objective.
• Tracking and reporting are checked before performance decisions are made.
• Budgets are monitored closely, with unexpected spend or delivery issues escalated promptly.
• Optimisation decisions are supported by data and documented learning.
• Reports are accurate, concise and focused on outcomes, not just activity.
• The apprentice becomes increasingly independent in managing campaign workflows and explaining performance.